On the July 18, 2006 edition of NBC's Today show, then correspondent Ann Curry trudged through flood-ravaged New Orleans to promote Brad Pitt's effort to rebuild the city. Curry highlighted Pitt's effort, along with Global Green, to rebuild New Orleans in an "eco-friendly" way.
A visit to Global Green's Web site revealed its Founder is none other than Mikhail Gorbachev so it wasn't too much of a surprise when Pitt's preaching took a rather anti-capitalistic tone. Overlooking some of the "Green Design" entries in a Global Green sponsored architectural competition Pitt waxed: "Understand this is the wave of the future. We've got to address these issues. Just, it's just a matter of time. We might as well start here. There's just a great opportunity to do so with this rebuilding effort."
Curry: "What convinces you that this is the wave of the future?"
Pitt: "Oh because it's inevitable. Dependency on oil, look at our gas prices, look at health rates. We just can't keep consuming ourselves into extinction. We, we, we've got to regroup and adopt a new paradigm, a new wave of thinking."