While leftists in the media would have you believe Target's stock prices is down because people just like Walmart better, or something (seriously, when has that every been true?), it looks like even the retailer's own top brass are fessing up to the fact that their "Pride Month" marketing campaign was a bust. And it's one they plan to change in the future.
Target, which has gotten more and more brazen in recent years with its flamboyant and bedazzled storefront rainbow display during the month of June, finally crossed the line with many customers this past year after angry customers found "tuck-friendly" swimsuits and "gender-fluid" kids' and baby clothing mixed in with the usual gay pride merch. Add to that a few pieces designed by a self-proclaimed satanist and conservatives from coast to coast were vowing to boycott the retailer for putting wokeism ahead of consumer demands.
So Target in the US is selling childrens swinsuits with "light binding effect" and "tuck friendly construction".#Target is making profit from damaging children's bodies.#BoycottTarget
— Mumma Blue 🦏 🍳🍳 (@mummabeeblu) May 22, 2023
Eyes peeled in the UK for similar items. pic.twitter.com/qZxlb5AUKt
The result? A stock price plunge of about 20 percent since mid-May. The company's value tanked so hard, in fact, that one conservative group is now suing the company alleging Target misled investors when it said it was monitoring risks related to its diversity, equity and inclusion policies.
Now, Target executives say they're rethinking future "Pride" displays, partnerships, and just how hard they'll try to shove pro-trans merch in customers' faces.
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"Listening to the guest feedback and evolving is part of what we do every day," Target chief growth officer Christina Hennington said on a call with reporters to discuss the company's second quarter earnings, which were down 5.4% from the same time a year ago, marking the first time in six years that the retailer has missed its quarterly target.
"Some of the changes we'll make to our heritage month collections going forward will look like this: We'll have a slightly more focused assortment and will evolve our store and digital presentations, and we're going to reconsider the mix of our own national brands with our external partners. And so...you'll see us celebrate these heritage moments, but with these modifications."
While Hennington said the company will "continue to celebrate Pride and other heritage moments," she added that "as we navigate an ever-changing operating and social environment, we're applying what we learned to ensure we're staying close to our guests and their expectations of Target."
Perhaps we can make this a bit easier for Target, which still seems to think this is rocket science: people's "expectations" of Target are simply that that they can walk into the store, grab a gallon of milk, a pack of Swiffer pads, and some dog food without being lectured about gender fluidity. Just like the only thing anyone's looking for from a beer company is a decent brew without a side of pansexuality.
But apparently, that's too much to ask.
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Nothing screams quality family time like summoning demons, certainly that won’t have any long term consequences.
— MRCTV (@mrctv) August 17, 2023
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