Billy Busch offered to buy back the Anheuser-Busch company, if InBev, the corporation that currently owns the iconic brand, would sell.
“When InBev bought the company it was a ship and it was rolling down the ocean at full speed, doing great – and all of a sudden they come out with this kind of woke culture, political agenda to push down people’s throats. The beer drinker obviously doesn’t relate to that kind of advertising - so they boycotted it,” Busch told Tomi Lahren in an interview for Outkick on Tuesday.
Busch discussed the damage he believes was done by the company’s relation with transgender Dylan Mulvaney.
“To bring in the transgenders at this point, that people don’t relate to – especially the Bud Light drinker – it’s going to be very, very difficult for InBev to come out of this now and get people drinking Bud light again, I really think it’s going to be tough.”
InBev recently announced is set to sell eight beer and beverage brands, including Shock Top and Blue Point (but not Bud Light).
According to the Wall Street Journal:
The sale by Anheuser-Busch comes after the company in July laid off hundreds of workers at its U.S. offices after months of slumping sales of its Bud Light brand.
Sales of Bud Light have tanked since April amid a commercial backlash over a promotion with transgender influencer Dylan Mulvaney. Earlier this year, Mexican brand Modelo Especial dethroned Bud Light as the top-selling beer in the U.S.
Busch seems hopeful that InBev might sell the Anheuser-Busch brands as well.
"I urge that company, InBev, if they don't want that brand any longer, sell it back to the Busch family. Sell it to me. I'll be the first in line to buy that brand back from you, and we'll make that brand great again," Busch said.
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