Obama’s PR Machine: CBS Devotes 48 Minutes to Pushing Book in Less Than 24 Hours


[See NewsBusters for more.] Who needs a PR machine when you have CBS News? That’s certainly the case when it comes to Barack Obama and his new book. In less than 24 hours, CBS promoted the Democrat’s new book for 48 minutes over multiple programs. The gushing over Obama will continue on Tuesday as the BET Network, a division of ViacomCBS, will push the book for another hour. CBS This Morning co-host Gayle King on Monday devoted two segments to A Promised Land. This was segments on CBS Sunday Morning and 60 Minutes. Considering that King is a Democratic donor and vacationed with the Obama family, it’s not surprising that the questions were very friendly. Talking about unidentified "people," the co-host enthused over her own interview: “People have been reaching out, saying they forgot, not forgot, but it was reminder about the humanity and intelligence of Barack Obama and also Michelle Obama."

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