Introducing an interview with CEO Richard Branson about his new book, "Screw Business As Usual," on the December 1 NBC Today, co-host Matt Lauer proclaimed: "...Sir Richard Branson argues the driving force behind capitalism shouldn't be making a profit but caring about people, communities, and the planet."
NBC's Matt Lauer Praises Richard Branson's 'Different Kind of Capitalism' Not Driven By Profits
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