During an interview with Google executive chairman Eric Schmidt for the Meet the Press web-based feature Press Pass on Sunday, NBC's David Gregory eagerly asked Schmidt about working for President Obama's 2012 campaign: "...what did you discover, what did you learn, what did you actually help to bring to the campaign that changes politics, that changes a politician's ability to say, 'Who is it that I need to reach and how do I reach them?'"
That teed up Schmidt to brag about his role in the campaign's get-out-the-vote operation: "...the Obama campaign used sort of, essentially data modeling of one kind or another, to try to target voters that might be willing to vote for the President, and they did so extremely well....Since there are more Democratic voters in many places than Republicans, if you get the Democratic voters to come out, you tend to win. This sort of is a new fact."
More in the cross-post on the MRC's NewsBusters blog.