Matt Lauer: “You are expecting a greater wave of patriotism here in the United States, in this particular time, than other countries have shown when they’ve hosted the games.”
Lloyd Ward, U.S. Olympic Committee President: “I certainly expect the stands to be rocking. I expect the flags to be flying. And you know, the expression of patriotism is fine for any country that hosts the Olympics. We want to express our nationalism as a part of the world’s community and I expect to see that.”
Lauer: “But we have to also be careful and draw a line not to let our patriotism get in the way of the games in general.”
— Exchange on NBC’s Today, February 7, 2002.
“Obviously, the opening ceremony, the games themselves will be very patriotic in feel. And yet sometimes the international community can interpret that as arrogant nationalism. Obviously, you’ve gotta balance those two things. Are you all, clearly you’re mindful of that. How are you, how are you going to do that?”
— NBC’s Katie Couric questioning Salt Lake Olympic Committee Creative Director Scott Givens on Today, Feb. 8, 2002.