CBS: Boycott Won’t Work Against Target’s ‘Inclusive’ Transgender Policy

Kyle Drennen | April 27, 2016
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More in the cross-post on the MRC's NewsBusters blog.

On Wednesday’s CBS This Morning, while co-host Gayle King noted that “a petition against the retail giant Target is gaining a lot of momentum” over the company’s transgender bathroom policy, financial contributor Mellody Hobson dismissed the protest: “You know, it's very hard for these kind of boycotts to work. We haven't seen real success since the civil rights era in the 1960s.”
        
Fellow co-host Norah O’Donnell wondered: “What are the risks and rewards for companies when they take a stance on a social issue?” Hobson only saw risk for businesses taking “exclusive” stands “on the wrong side of history”: “Well, certainly history does show being inclusive is more successful than being exclusive. The big risk is you take a stand, and you're on the wrong side of history. That you get it wrong, and that damages your brand.”

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