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In a segment normally reserved for looking out for consumers, NBC Nightly News used their Price You Pay series to promote NBCUniversal’s new internet streaming service, Peacock. “Next up for us, the TV streaming wars are heating up as NBCUniversal, our parent company, unveiled its new service late today,” cheered anchor Lester Holt.
Between advertisement-like soundbites of popular NBC shows picked to accentuate what she was saying, correspondent Jo Ling Kent announced the new service:
JO LING KENT: Tonight, the battle for your attention is intensifying.
[30 Rock clip]
LING KENT: NBCUniversal is rolling out Peacock.
[Cheers theme]
LING KENT: Attempting to compete with streaming heavyweights.
[The Tonight Show clip]
“Peacock will stream late-night shows more than three hours before they hit traditional airways. Subscribers will be able to access NBC News programs and a vault of TV gold, along with a front-row seat for the Olympics and Premiere League soccer,” she added in an obvious promotion.
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