The results are in, and they’re not promising for the NFL — at least on one platform.
This past Sunday’s Super Bowl LII between the victorious Philadelphia Eagles and the defensively challenged New England Patriots saw a seven percent drop from last year’s big game between the New England Patriots and the Atlanta Falcons.
Almost 8 million fewer people watched this year’s game, with last year’s Super Bowl reaching 111.3 million television viewers, according to Nielsen ratings data. The loss in viewership is said to be a result of “an overall drop in television viewing and divisive player protests over racial equality.”
Simply put, drop the social justice warrior BS.
According to Reuters:
The viewership on NBC, which is owned by Comcast Corp, ranked as the lowest for U.S. television’s premiere event since 2009. Still, the decline was smaller than the 10 percent falloff for National Football League games during the regular season[…]
About 3 million more people watched this year’s Super Bowl live on digital platforms such as NFL.com or apps from NBC Sports, Verizon Communications Inc and Yahoo Sports, NBC said. That made the game the most live-streamed Super Bowl ever.
With the combination of people “cutting the cord” — and fans losing interest because of the poisonous injection of politics into sports — we might never see a Super Bowl break any ratings records again.