Feminists - No More 'Sexist' Mansize Tissue

Who would’ve ever thought that tissue could be so offensive? Yes... this time - it’s tissue!

Feminists have checked off another item on their “to-do list” and this time it was Kleenex’s Mansize tissues. Complaints that the tissues were offensive and sexist prompted Kleenex’s parent company, Kimberly-Clark, to issue a statement:

“Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterized by a much larger tissue size, which is both soft and strong. It was launched at a time when large cotton handkerchiefs were still very popular and Kleenex offered a unique disposable alternative.”

These “masculine” tissues have been around since 1956 and were aimed at the men of the time and anything advertised toward men must be dismantled, at least that seems to be the feminist ideology.

Kleenex Mansize is advertised as “confidently strong” and “comfortingly soft,” and this was one of the reasons the tissues were “offensive” to feminists. 

“Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality,” the company stated. “Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product subbrand as Kleenex Extra Large.”

The change was praised by Sam Smethers, the chief executive at the Fawcett Society, a feminist campaign group, “Rebranding mansized tissues is not to be sneezed at. Removing sexist branding such as this is just sensible 21st century marketing. But we still have a long way to go before using lazy stereotypes to sell products is a thing of the past,” she said.

It’s unfortunate the company caved to the demands of those who opposed the term “Mansize." Making sure customers are satisfied is one thing, but isn’t it frustrating when companies give in to the demands of a few because the few are easily offended by things that no one should be offended by?

For your sakes, here’s a little sanity from Twitter:

This whole situation just looks like another case of “Hmm... What Can I Be Offended By Today Syndrome". I wonder what item is next on their list?

H/T: Daily Wire