College of the Ozarks Drops Nike Over Kaepernick/'Sacrifice Everything' Campaign

Nick Kangadis | September 7, 2018
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The Nike boycott train is gaining steam as a result of the shoe giant’s 30th anniversary of “Just Do It” ad campaign featuring unemployed quarterback Colin Kaepernick.

The College of the Ozarks in Missouri announced plans to “remove all athletic uniforms purchased from Nike or that contain the Nike emblem,” according to a statement from the college. Students of the college “will no longer wear the brand in response to the company’s new ad campaign.”

College of the Ozarks President Jerry C. Davis didn’t hold back when commenting on the decision.

“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” Davis said in the statement. “If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”

Amen! While people are upset with Nike over the use of Kaepernick in their new ads, a large portion of the distaste for the campaign come from the ad’s use of the term “sacrifice everything.”

What did Kaepernick “sacrifice?” Maybe his football, but that was self-inflicted. He has no one to blame but himself, just as Nike can blame no one but themselves for their poor choice of a slogan.

“Nike is free to campaign as it sees fit, as the College is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed,” Vice President of Patriotic Activities and Dean of Admissions Dr. Marci Linson said in the statement.

That’s the beauty of the our country. You’e pretty much free to do what you with your business, within the confines of the law. And, the people are free to speak with their wallets in choosing not to patronize said business.

Nike is saying, “Just Do It,” while a growing numbers of consumers are responding, “Just don’t.”

H/T: CBS 2 - Chicago

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