The folks at Nike must have thought to themselves, “We’re doing too well right now. What can we do to alienate half our audience? Wait! Get me Colin Kaepernick!”
That’s how the conversation must have gone — in my mind — in order to come up with the new advertising campaign featuring “NFL martyr” and unemployed quarterback Colin Kaepernick. The anthem-kneeling race baiter was included in Nike’s new campaign to commemorate the 30th anniversary of the athletic wear company's famous “Just Do It” slogan.
Kaepernick posted about the Nike partnership on Twitter, displaying a phrase across the ad:
“Believe in something,” the ad reads. “Even if it means sacrificing everything.”
Kaepernick and Nike couldn’t be more full of crap if they tried. What exactly is Kaepernick sacrificing by taking what is probably a pretty significant payday from Nike to be featured in a prominent ad campaign for the company?
Just in case anyone wondered what kind of support Kaepernick's getting, here's a tweet from former Iranian president Mahmoud Ahmadinejad:
Apparently Ahmadinejad doesn't watch football, because Kaepernick hasn't actually played NFL football in a while. You have to actually play to be considered "one of the best." And while Kaepernick's had his chances to join an NFL roster, he still hasn't played enough to be in that conversation. All that praise coming from a man who actively fought against Western society doesn't necessarily lend credence to your cause.
Nike’s decision to include Kaepernick in their new ad campaign was most likely made to grab the most attention they could muster. While there are people who support Nike’s addition of Kaepernick to their “Just Do It” campaign, a lot of people aren’t happy with Kaepernick’s inclusion.
Here’s just a taste of the backlash from the Twitterverse:
Some detractors are “just doing it” by announcing that they’re boycotting Nike, while others have decided to burn their Nike apparel in protest of Kaepernick’s inclusion.
I guess it’s a good thing I’ve worn Adidas for the last 20 years.