Last week, University College London was forced to issue an apology after attempting to paraphrase Bing Crosby’s hit Christmas song, “White Christmas.” UCL’s alleged mistake was asking if students were dreaming of a “white campus,” which many interpreted as a call for a white-only campus.
In UCL’s original tweet, they simply asked if students were “[d]reaming of a white campus” before using specific hashtags to signify the post was about snow, such as #snowday and #londonsnow:
Dreaming of a white campus? Our campuses will be open and operating fully today, Monday 11 December, so please make your way in as planned. (We can't guarantee snow but we'll try!) #snowday #londonsnow
— UCL (@ucl) December 11, 2017
Soon after the tweet, UCL issued an apology, claiming their word choice was poor. The school also vowed to pick their words “more carefully in the future”:
We chose our words very poorly yesterday when thinking of this song: https://t.co/G5ZthTn8NT We’re sorry and we’ll choose our words more carefully in the future.
— UCL (@ucl) December 12, 2017
The Telegraph reports the tweet received a comparison to Hitler, although it is unclear whether the reference is sarcastic.
You know who else dreamt of a white campus? Hitler, that’s who. Disgusting
— Not an Actual ‘Snowflake’ (@LFizzia) December 13, 2017
The Daily Mail states alleged UCL alumni were upset by the tweet as well.
This UCL Alumni is not dreaming of a white campus, thanks
— Aman Thakar 🌹 (@AmanTsays) December 12, 2017
According to the Independent, others were annoyed by the fact that the school buckled under pressure for referencing the color of snow.
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