By withdrawing their sponsorships, Univision and other traditional corporate sponsors of the National Puerto Rican Day Parade in New York City have listened to the voice of the overwhelming majority of their audiences and consumers, says the Media Research Center (MRC), America’s leading media watchdog.
Major sponsors first fled the parade after its catastrophic decision to bestow upon convicted FALN terrorist Oscar López Rivera its first-ever “National Freedom Hero” designation right before marching him down Fifth Avenue.
“It’s a simple lesson for them to learn: don’t support terrorism,” said Ken Oliver-Méndez, Director of MRC Latino, the Media Research Center’s Hispanic media watchdog program.
The Media Research Center drew attention to the parade’s sponsorship by major media outlets, calling on them to withdraw their support. The effort included a massive call-in campaign to the offices of Univision executives in New York and Miami. Several hundreds of calls jammed network phone lines for two consecutive days this week.
“The campaign to get all media sponsors of the parade to withdraw their support isn’t over yet,” Oliver-Méndez added. “ABC, NBC and Telemundo affiliates in New York City still haven't withdrawn their sponsorships.” “As long as the parade continues to honor Oscar López Rivera, no organization or individual that respects the United States’ peaceful, democratic system of government should have anything to do with it,” Oliver-Méndez concluded.
Univision finally caved under pressure, joining Goya Foods, JetBlue, AT&T, Corona beer, the New York Yankees, and Coca-Cola in withdrawing their corporate sponsorship from the National Puerto Rican Day Parade.
MRCTV is a division of the Media Research Center.