While millennials are known for bizarre trends like specialty avocado toast and Instagram butlers, Silicon Valley elites are apparently indulging in premium raw, unfiltered water.
According to a profile in the New York Times, the interest in “raw water”—water that has not been treated—is growing in popularity among people who believe that tap water and bottled water hurt the environment and your health.
Mukhande Singh, the founder of Live Water, told the New York Times, “Tap water? You’re drinking toilet water with birth control drugs in them.”
“Chloramine, and on top of that they’re putting in fluoride. Call me a conspiracy theorist, but it’s a mind-control drug that has no benefit to our dental health,” he explained.
Singh believes that “real water” expires and that the average person does not get to experience their water dying, which makes it turn green.
Other supporters of the “raw water” trend, such as Silicon Valley entrepreneur Doug Evans, claims he has met people collecting their own water at springs. He even reportedly brought 50 gallons of his own water to Burning Man.
Business Insider took a trip to visit the San Francisco supermarket that sells Live Water, Rainbow Grocery. The Fountain of Truth water was reportedly sold out, but it was coming back with a “slight price increase.” A 2.5 gallon jug of water reportedly increased from $36.99 to $60.99 since December.
Despite the popularity of the untreated water, health experts warm that ingesting untreated water can get you sick.
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