In their most recent multi-million dollar signing, Barack and Michelle Obama have made a deal with streaming giant Spotify.
The agreement comes a year after the former presidential family made a multi-million dollar producing deal with Netflix.
In a statement on the news, Obama said:
We've always believed in the value of entertaining, thought-provoking conversation… It helps us build connections with each other and open ourselves up to new ideas. We're excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and, hopefully, bring us all a little closer together.
Through their Higher Ground Audio production banner, the Obamas have been seeking to get more involved in media.
In a statement by Spotify’s CCO, Dawn Ostroff claims the company is "thrilled" to be working with the former First Family:
President Barack Obama and Michelle Obama are two of the world's most important voices, and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content… Connecting people with original and thoughtful creators — especially those with the ability to highlight underrepresented and indispensable narratives — is at the core of our mission, and we are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort.
One must wonder what will come next in the Obama’s media career, and what the former president’s involvement means in the industry as a whole.