The New York Times is set to launch a television ad during the Academy Awards that seems to heavily target statements made by President Donald Trump.
The 30-second ad, entitled, "The Truth," features black text flashing on a white screen with the words "The truth is," followed by a variety of statements.
According to a report in The Hill, at least three of the statements were in reference to Trump.
"The truth is the media is dishonest," reads one statement, a likely reference to Trump's frequent comments slamming the media's honesty.
Here's another statement from the ad: "The truth is alternative facts are lies." That one's an obvious reference to a comment made by Trump adviser Kellyanne Conway.
Another statement: "The truth is a woman should dress like a woman." The Hill report claimed the publication Axios claimed this is a phrase that has been used by Trump.
The ad runs through a series of other phrases, some targeting conservative talking points such as "we have to protect our borders," "the emails are dangerous," and "climate change is a hoax."
The ad finishes up with the phrase "The truth is hard to find," which then switches to "The truth is hard to know," and finally concludes with "The truth is more important now than never."
That final phrase is pretty clearly seen as a parting shot at the Trump administration's relationship with the press
The ad ends with the Times logo flashing across the screen. MRCTV's sister site NewsBusters has a full write-up analyzing the Times advertisement and their history of biased reporting.
If you thought Trump's relationship with the press was going to cool down, this is probably a good indicator it's about to get even more heated. Check out the ad for yourself here: