As if award shows didn’t tell us everything we need to know about just how out of touch Hollywood is with the rest of society, they go and give an award to Nike just because an activist graced one of their commercials. It’s not clear whether the people who choose who wins the awards thought the commercial was “brave and beautiful” or if they’re simply doing what they do best — virtue signal to the rest of us, while pretending that they’re “woke.”
Still unemployed quarterback Colin Kaepernick’s 2018 Nike commercial won an Emmy Award for “Outstanding Commercial" at the Creative Arts Emmy Awards on Sunday.
Even if you’ve already tried to forget, Nike’s “Dream Crazy” commercial featured many current athletes and Kaepernick. The ad was part of Nike’s effort to reintroduce its famous “Just Do It” ad campaign from years prior.
“Believe in something, even if it means sacrificing everything,” Kaepernick said at one point during the ad while narrating.
Here's the commercial, which is only available on Nike Hong Kong's YouTube channel:
Some parts of the ad actually share a good message — go for your dreams even if people call them crazy. But, it’s when Nike and Kaepernick insert activism and political issues into the ad where you begin to roll your eyes.
I don’t know. Maybe I’m getting old, but I always liked the funny commercials — before I cut the cable cord. I used to love a good Geico ad that would be so “pun-tastic” that you couldn’t help but chuckle. Maybe it’s just that I don’t want to be preached to when some company is trying to sell me on buying products from their brand.
H/T: Fox Business