It looks as though the National Football League (NFL) doesn’t care about reclaiming the audience that stopped watching the league’s games in 2016 because of national anthem protests.
The NFL announced on Thursday that it will commit $250 million over the next 10 years to combatting “systemic racism and support the battle against injustices faced by African Americans.”
According to NFL.com, “one person familiar” with the league’s social justice initiative program commented on how the league is now “willing to work with” unemployed quarterback and activist Colin Kaepernick on said initiatives.
NFL.com's “source” said the following:
We wouldn't be where we are today without the work Colin and other players have led off. That is a key point here. We listened to our players. We needed to listen more, we needed to move faster. We heard them and launched a social justice platform because of what Colin was protesting about. The players have always been an essential piece of this effort and this campaign. It would be awesome to engage Colin on some of the work we are doing. He's doing real impactful work. Getting him in some way would be amazing for us. There's a lot of work to do to get to that point. We're certainly open and willing to do that.
News of the NFL’s money injection into social justice issues, almost exclusively aimed at helping black players only, comes just days after polarizing NFL Commissioner Roger Goodell issued a video statement in which he admitted the NFL was” wrong for not listening” to issues raised by the players/activists in the league. Goodell also stated that “We, the NFL, believe Black Lives Matter.”
Here’s video of Goodell’s June 5th statement:
We, the NFL, condemn racism and the systematic oppression of Black People. We, the NFL, admit we were wrong for not listening to NFL players earlier and encourage all to speak out and peacefully protest. We, the NFL, believe Black Lives Matter. #InspireChange pic.twitter.com/ENWQP8A0sv— NFL (@NFL) June 5, 2020