As part of MTV’s quest to rediscover itself for the new generation, the channel will now be scrapping its iconic “Moonman” award in exchange for something gender-neutral: the “Moon Person.”
In an interview with the New York Times, MTV President Chris McCarthy spoke about the network’s new direction. While part of MTV’s new directive is returning to old favorites, the network will also try to seem hip, edgy, and up to date with the modern teenager by eschewing gendered language and gender norms.
While MTV has already done away with gendered categories for some awards — Emma Watson won the best actor award at MTV’s Movie and TV Awards in May — the network is also going to ditch its Moonman award at the Video Music Awards next month. The award will now be the "Moon Person."
McCarthy rhetorically asked New York Times, “Why should it be a man?
“It could be a man, it could be a woman, it could be transgender, it could be nonconformist,” he continued.
McCarthy also announced MTV will be debuting a new show called “We Are They,” which will detail the lives of people who are reportedly gender non-conforming.
The New York Times’ John Koblin adds, “Whether these moves come off as pandering or connect with young people remains to be seen.”
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