MRC Free Speech America has analyzed Google, Bing and DuckDuckGo search results for the 12 Senate races identified by RealClearPolitics as the most important to watch. Our researchers caught Google burying 10 of 12 Senate Republican Party candidates’ campaign websites while highlighting their opponents campaign sites in organic search results. This stands in stark contrast to Bing and DuckDuckGo whose search results treated Republican and Democrat campaign websites more neutrally than Google.
“Google controls 92.4% of searches worldwide,” Media Research Center President Brent Bozell told Fox News on Tuesday. “Also consider the fact that less than 1% of the population goes past the first page. So in seven of the 12 cases, the Republicans have been pushed to page two, so that if you are somebody searching that Republican that person doesn't exist for all intents and purposes the Republican candidate is a nonperson - and that's Google who deliberately, that deliberately put them on page two.”
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The Free Speech America analysis showed:
- Google buried Senate Republican Party candidates’ campaign websites. Ten of 12 Senate Republican Party candidates’ campaign websites (83%) appeared far lower (or did not appear at all) on page one of Google’s organic search results compared to their Senate Democratic Party opponents’ campaign websites.
- Google completely hid seven of 12 Senate Republican Party candidates’ campaign websites in page one organic search results. Seven of 12 Senate Republican Party candidates’ campaign websites did not appear on page one using Google’s organic search. Meanwhile, eight of 12 Senate Democratic Party candidate campaign websites were highlighted in the top six items in organic search results.
- Google’s search result bias is undeniable when compared to Bing and DuckDuckGo. With the exception of two candidates, both Bing and DuckDuckGo showed both the Senate Democratic Party candidates’ campaign websites and the Senate Republican Party candidates’ campaign websites in the top five organic search results on page one.
For more details and a breakdown of the methodology of the study, click here.
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