Lights Out: David Hogg Bails On Pillow Venture To Take Down Mike Lindell

Brittany M. Hughes | April 11, 2021
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David Hogg has apparently lost his own pillow fight.

In a lengthy Twitter thread, the Parkland student-turned-gun control activist-turned-failed bedding magnate said he's already cashed in his shares of Good Pillow, the company he co-founded as a competitor to Mike Lindell’s MyPillow in retaliation for Lindell’s outspoken support of former President Donald Trump.

But it turns out the media-made professional protester knows even less about starting a viable housewares company than he does about guns - which is to say, nothing at all. While Lindell and his pillow company is still worth somewhere in the neighborhood of $300 million, Hogg has already bailed on the venture he so passionately began only weeks ago, blaming the move on “my own personal commitments.”

“I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full time co-founder at Good Pillow,” Hogg tweeted, saying he “will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March For Our Lives and personally.”

“Effective immediately, I have resigned and released all shares, any ownership and any control of Good Pillow LLC. I want to thank Will for his partnership and wish him absolutely nothing but success with the future of Good Pillow,” the 20-year-old activist added.

Related: Business 101 Fail: David Hogg's Company Forgot to Trademark Name of Business Meant to Compete with MyPillow

At the time he’d signed on as a would-be general in the Great Pillow War of 2021, Hogg had been very vocal about being part of a competitive company he vowed would take down Lindell and his multi-million-dollar company.

“[William LeGate] and I can and will run a better business and make a better product all with more happy staff than Mike the pillow guy while creating US based Union jobs and helping people. This pillow fight is just getting started,” Hogg blasted out on Twitter at the time.

But it looks like that fight lasted even less time than Hogg’s ill-fated assault against Publix in 2019, which only ended up costing Democrats campaign cash.

(Cover Photo Lorie Shaull)