Kellogg’s combined several of their popular cereals to launch their LGBTQ “All Together” box to promote acceptance and diversity “no matter who you love.”
The limited special edition variety pack goes for a whopping $19.99 and contains individual boxes of Frosted Flakes, Fruit Loops, Frosted Mini-Wheats, Corn Flakes, Rice Krispies, and Raisin Bran.
“We all belong together,” Kellogg’s said on their website. “So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It’s a symbol of acceptance no matter how you look, where you’re from or who you love.”
“We believe that all people deserve an environment where they can be their best selves,” they continued. “That’s why Kellogg’s has joined forces as an official partner of GLAAD to celebrate Spirit Day, the largest most visible anti-bullying campaign in the world where millions wear purple to stand up against bullying, and to support a more accepting world for LGBTQ youth.”
Kellogg’s also said they are donating $50,000 to GLAAD in effort to support their anti-bullying and LGBTQ advocacy work.
“At Kellogg, we are firmly committed to equality and inclusion in the workplace, marketplace and in the communities where we work and live,” Chief diversity officer Priscilla Koranteng told Pink News. “We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”