You’d think large corporations like Dove would learn a lesson from Bud Light that everything woke goes to hell. Instead, they apparently believe paving that same worn out path will get them anywhere other than retail ruin.
In a commercial resurfaced by LibsofTikTok, Dove advertised their latest hair care products to female customers by erasing women altogether. Excluding your consumer base in the name of “inclusion” doesn’t seem like the smartest marketing strategy.
This is a real commercial by @Dove
— Libs of TikTok (@libsoftiktok) May 12, 2025
Another woke company trying to erase women.pic.twitter.com/I0Dc21sTzO
Still, they replaced what should have been a female model with a man pretending to be a woman. The ad opened on their gender-confused subject flipping his hair around awkwardly in a cringey attempt to appear like he’s just one of the girls.
Surprise! It didn’t work.
Social media users immediately pointed out Dove for their gender swap, calling for a Bud Light style boycott.
Time to boycott Dove. They clearly hate women.
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) May 12, 2025
Rather than reading the room, the company switched off the comments under their advertisement. But, as one user noted, this “isn’t Dove’s first time disrespecting women.”
This is why I've been boycotting @Dove for a few years. They've been misogynists for a while now.
— ♀️Alexاليكس⚫️Typos Now 100% Guaranteed! (@AlexBasedXx2) May 13, 2025
This is not Dove's first time disrespecting women.
They went woke at least 5 years ago.
It's a shame, I really loved a some of their products.
Their 2017 ad campaign celebrated #RealMoms by replacing them with men as well.
“At Dove, we believe there’s nothing more beautiful than being yourself,” the company laughably proclaims in a statement affirming the delusions of the “LGBTQIA+” alphabet brigade.
Because nothing screams “being yourself” more than pretending to be someone else.
Follow MRCTV on X!
Female high school track star poses on 1st place podium in epic moment after “losing” to a male competitor.
— MRCTV (@mrctv) May 19, 2025
https://t.co/0xr128r8FJ