What better way to set your company on a DEI decline faster than Bud Light than by allowing an infamous race-hustler who stirred up fake rape stories and helped instigate anti-Jewish pogroms in the streets of New York host a virtue-signaling “buy in” at one of your stores!
Last week, Costco announced their refusal to follow the footsteps of other big corporations who are rethinking their racist “Diversity, Equity, and Inclusion” programs in light of President Trump’s return.
The wholesale giant cited their “commitment” to “respect and inclusion” as a reason to smugly pass up an opportunity for some self-reflection, which would evaluate whether their DEI antics pose any financial or litigation risks.
It’s a move that received the financial praise of Reverend Al Sharpton, who marched into Costco’s Harlem, New York location with 100 members of his National Action Network for a performative shopping spree.
Related: Costco Defends DEI Policies As Other Companies Scale Back the Bigotry
“Stay on your side!” he barked at the only white man seen as he entered the store with this entourage of race-fixated activists.
Leading a buy-in with 100+ @NationalAction members at the @Costco location in Harlem, NYC to show support for the company’s strong commitment to diversity, equity, and inclusion (DEI).
— Reverend Al Sharpton (@TheRevAl) January 25, 2025
This comes as DEI policies face growing attacks from both President Trump and the private… pic.twitter.com/D2eYTeAZlV
Of course, it wouldn’t count as an appearance without Sharpton walking up to a podium and bloviating to any media outlet that gives him the time of day why he’s there.
“Race needs to be dealt with,” he preached, patting himself on the back for vowing to wage boycott campaigns against any corporation that apparently ditches their race-based hiring practices.
Leading a buy-in this afternoon at @Costco in Harlem with over 100 @NationalAction members to support their unwavering commitment to DEI. As DEI policies face attacks from Donald Trump and others, Costco has stood firm, proving they value justice and inclusion. pic.twitter.com/OGxeaMmLdw
— Reverend Al Sharpton (@TheRevAl) January 25, 2025
As in “race,” he clearly doesn’t mean racism, rather that white people need to be “dealt with.”
Shoppers can in return, “deal” with Costco’s apparent bigotry by taking their business where they’re not treated like second class customers.
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— Media Research Center (@theMRC) January 27, 2025