Ad Published by Female Athletic Brand Goes VIRAL for Showcasing Women Protecting Their Sports

Justine Brooke Murray | February 4, 2025
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An incredibly moving ad published by a pro-female clothing brand, XX-XY Athletics is making waves for beautifully depicting the fight to protect women’s sports.

The commercial, starring swimmer Riley Gaines, showcases the true stories of female athletes who’ve been “canceled” and have lost opportunities in their field because they dared to speak out against being forced to compete with biological men.

It begins with Riley and her sister, Neely sitting in their car outside a gym at the break of dawn. Neely, a Tennessee state gymnastics champion, turns up the radio only to hear the male broadcaster call them “transphobes.”

Riley became one of America’s most high-profile female sports advocates after getting booted from her medal podium during the women’s NCAA championships in 2022 to reward Lia Thomas, a gender-deluded man.

“I just gotta say, who cares if biological males play in women’s sports? Just be inclusive!” plays the radio as the scene cuts to Sia LiiLii, a Volleyball team captain waking up for practice. 

LiiLii and her team at the University of Nevada - Reno felt like they had no other choice but to forfeit a volleyball match against San Jose State University for keeping a man on their roster.

“This is just a bunch of fear-mongering from right-wing bigots,” a female radio host continues as the scene cuts back to Riley and Neely. 

Related: More than 70% of Americans Reject Transgender Agenda on Multiple Fronts

Unphased, they turn off the radio and march into the gym. The scene cuts to LiiLii again, this time, in her gym too. Her phone blows up with hateful text messages that are all too familiar to any women who openly challenges the “inclusive” left:

“Transphobe”

“You B*#$%”

“JUST DIE”

As other female athletes appear in the ad, LiiLii is seen defiantly throwing her phone down and getting to work.

“I’m just gonna say it… she’s a bigot!” “She’s been a massive distraction from her team, with her hate-filled rhetoric,” the negative voices continue as the camera flashes to the different women practicing their respective sports.

“And males invading women’s sports isn’t even a problem, as far as I’m concerned. These female athletes just need to work harder!” blasts the radio as the athletes are seen remaining vigilant. 

The ad ends with the phrases, “REAL STRENGTH… REAL COURGE… REAL GIRLS ROCK” popping on the screen.

It’s a “Big Game Ad Nike Would Never Make,” wrote the brand in the caption to their video posted on X. 

It was big enough to win over the praise of J.K. Rowling, famed author of the Harry Potter series.
The brand’s founder, Jennifer Sey told the Daily Wire it received  nearly 4.5 million impressions on X and an additional 610,000 on Instagram within under 24 hours.

 

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