Last night, the New York Knicks lost 108-104 to the Boston Celtics to open their season. But whoever was running Boston’s X account was the biggest loser of the evening.
As the Celtics were wrapping up their win, reports emerged from Lewiston, ME that an active shooter was on the loose. As of today, Robert Card, the suspect of interest, allegedly had taken the lives of at least 18 people at a bowling alley and a bar. To say this incident was “tragic” would be the biggest understatement possible.
Whoever was managing Boston’s X account saw the sad news, and wanted to publish something that showed the Celtics were thinking of the victims. But it couldn’t have been done in a more tone-deaf way.
In a since-deleted tweet, the Celtics posted that they offering condolences to those in Lewiston…while also giving the final score of the game.
Deleted, but The List comes for all, @celtics. pic.twitter.com/UCUTIZuTYm
— The List (@ListComesForAll) October 26, 2023
The juxtaposition of these two things couldn’t be more obvious. Should fans be more concerned about the shooting, or the fact that the Celtics won? What does the team care more about? Please, pick a horse and ride it!
The Celtics could have tweeted about both things, but it's a horrible look to do both at the same time.
Eventually, the team reversed course and published a tweet that only focused on the victims of the shooting. One twitter user quickly pointed out that whoever authored that misguided tweet probably won’t be holding that position much longer.
I know a social media manager that’s just entered free agency.
— The SpaceJesus (@TheAstroChrist) October 26, 2023
Our thoughts are with those in Lewiston. The Celtics can now say the same…but you wouldn’t know that based on their first tweet.
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— MRCTV (@mrctv) October 26, 2023
Booing a dumb question from a lefty reporter isn't anti-free speech. https://t.co/2hg39wf6M2