The Christmas season can now officially begin.
Every year, the U.K.-based department store John Lewis spares no expense creating a memorable Christmas ad.
John Lewis will spend £7 million on the campaign, which is just over $10.5 million. The ad, entitled "Man on the Moon," is set to the back drop of Oasis's 1994 song "Half The World Away" as sung by the Norwegian singer Aurora. According to the John Lewis PR campaign:
“Aurora’s cover version of Oasis’s Half the World Away will fill the homes of millions in the lead-up to Christmas, reminding everyone to think of others during the festive period. Aurora Aksnes, whose ever-increasing fanbase and support from industry tastemakers has secured her position as one of 2016’s potential superstars, has transformed the hit song – originally released over 20 years ago – to fit the story of the heart-warming Christmas advert perfectly.”
But it's not just a commercial -- it's become a cultural icon for the British. While most Americans don't feel the same sort of nostalgia at these commercials, you have to appreciate the quality and emotional connections conveyed by the ad. In fact, I dare you not to tear up.