Impossible Foods CEO Says Company Goal is 'Eliminating Animals in the Food System'

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Did the CEO of Impossible Foods, the company that brought the world meatless meat, just reveal their true mission in brining their product to market? It appears so.

Following a Tuesday announcement that the company is, on average, making a 15 percent cut to its “vegan product prices,” Impossible Foods CEO Patrick Brown made a comment that makes Impossible Foods mission pretty clear.

“Today’s price cut is just the latest step toward our goal of eliminating animals in the food system,” Brown said, according to Reuters.

Good luck with that, bro.

There are people, like myself, who will never — no matter the science — quit eating meat. In fact, I can tell you folks that my diet consists of nothing other than animal-based proteins. For one, real meat tastes great when cooked properly.

As stand-up comedian Chris Porter once said, “I’d eat more vegetables, but they taste like they came out of the ground.”

Honestly, I have nothing against vegetables. But, I can’t stand these vegans that think they preach to everyone else how they should live their lives, because they have nothing better to do.

I will never eat an Impossible Burger, and the reason for that is because real burgers still exist on the menu.

I have nothing against people who don’t want to eat animal-based meat, but the more radical vegetarians and vegans need to extend the same courtesy to meat-eaters. What's laughable in all this is that they feel the only way to get meat eaters to stop eating meat is to make vegetables taste more like meat. It's funny. You never see meat eaters attempt to make meat taste like vegetables. Just saying.

The ironic part is that if Brown had just stuck to the words he first said in his comment on why his company is lowering its prices, I probably wouldn’t even be writing about this.

“Our stated goal since the founding of the company has always been to drive down prices through economies of scale, reach price parity and then undercut the price of conventional ground beef from cows,” Brown said.

Now, Brown essentially said that he’s trying to hurt the beef industry. But, that’s competition, so I can’t be too mad at that. It’s when people try to eliminate diets that include animal-based meat, which the majority of people in the world ascribe to, that I have a problem with.

Just like most things in life, you live your life, I’ll live mine. I won’t tell you how to live your life, and you shouldn’t preach to me how to live mine.

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