Some things are just stupid. This? This is one of those things.
KFC — otherwise known as Kentucky Fried Chicken before KFC thought shortening it to initials wouldn’t make people think fried foods are bad for you — has decided to drop it’s signature slogan from advertisements in select countries because of the Chinese coronavirus.
The motto “Finger Lickin’ Good” will temporarily be suspended from use in KFC ads in the “United Kingdom, Canada, the Netherlands, the Middle East, North Africa, South Africa and parts of Asia,” according to Fox Business. The removal is reportedly not applicable to the United States.
“We find ourselves in a unique situation - having an iconic slogan that doesn’t quite fit in the current environment,” KFC’s global chief marketing officer Catherine Tan-Gillespie said in a statement. “While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”
I’m sorry. This, again, is stupid. If they were so concerned about the slogan not fitting the times we unfortunately currently live in, why did they wait months to drop the motto? Were they finding that people in other countries attributed licking their finger because of what a bucket told them to contracting COVID?
Maybe I’m being insensitive, but if you get COVID from eating a bucket of chicken, it won’t be because of a slogan.
This is getting serious. It’s absolutely a good idea to take precautions to keep yourself healthy. However, when we begin changing the way we speak because of this virus, it’s doing more than just damage to internal organs.
By the way, KFC says “the slogan will be back. Just when the time is right.”
And what time would that be?