Nike publicly hitched their wagon to serial victim and unemployed quarterback Colin Kaepernick this past weekend, and the response has been mixed, with detractors of the move speaking the loudest.
One legit badass spoke up in opposition to the Nike/Kaepernick love affair by telling TMZ that members of the military didn’t appreciate the partnership.
Green Beret and former Ultimate Fighting Championship (UFC) fighter Tim Kennedy spoke to TMZ on Tuesday from the U.S. Army’s Fort Bragg Airborne and Special Operation Forces base in North Carolina, and he didn’t hold back when the topic of Nike’s 30th anniversary ad campaign featuring Kaepernick came up.
“Let’s talk about ‘sacrifice,’” Kennedy said. “I’m in a room of a bunch of heroes that in a heartbeat would die for Colin’s right to do what he’s doing. That’s sacrifice.”
For Kennedy’s published comments, watch below:
Nike’s Kaepernick ad debuted over the weekend and has received mixed results, with the bad outweighing the good. Nike’s stock fell three percent on Tuesday in the first day of trading after the extended Labor Day weekend. People have posted videos burning their Nike apparel, and some have even called for a boycott of the shoe giant.
If more members of the military come out against Nike’s use of Kaepernick in the ad campaign, you can rest assured that a three percent drop in stock prices won’t be the only thing they’ll have to worry about. This could do irreparable damage to Nike’s reputation.
Kennedy’s right. What has Kaepernick actually sacrificed? I’m sure he didn’t do the Nike ad for free, so where does the sacrifice part come in?
It seems as though people have forgotten the old axiom, “You made your bed, now lie in it.” While people are free to believe or say pretty much whatever they want, there are consequences to certain actions, and Nike is feeling the currently feeling the result of their actions.