Polls Show Broad Swathes of Americans Fed Up With DEI in Entertainment, Products

Evan Poellinger | March 29, 2024
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A recent Rasmussen poll has shown that most Americans do not believe that Diversity, Equity, and Inclusion (DEI) ideology has improved entertainment and other products in industries where it has been implemented, and many believe that such policies are detrimental to these industries.

In a pair of tweets on X from Tuesday, Rasmussen outlined the results of a recent survey of 1,272 American adults which was conducted between March 10 and 12, 2024. Among the various questions included in the survey, participants were asked if they believed DEI programs were improving products and entertainment.

In striking contrast, 56 percent of those who categorized themselves as very familiar with DEI policies declared that they believed such policies had made products and entertainment worse, while 31 and 35 percent of those who were somewhat and not very familiar answered in the same fashion.

Rasmussen Reports Head Pollster Mark Mitchell also examined a number of other DEI-related questions asked of survey respondents. The same survey from March found that only 25 percent of respondents believed that DEI policies were improving companies, while 59 percent of respondents felt that they either made no difference or made the companies worse. In terms of the demographic breakdown of these respondents, 72 percent of Republican respondents and 60 percent of Independent respondents answered that DEI policies either made the companies worse or made no difference, with 52 percent of black and 63 percent of Hispanics responding likewise.

Aside from DEI, other eye-opening responses included answers to questions such as the statement “it’s okay to be white” and a question about the state of race relations in the United States. Fully 72 percent of the 1,000 respondents agreed with the phrase, including 83 percent of Republican and 69 percent of Democratic respondents. Concerning race relations in America, of 1,149 respondents, 42 percent of respondents believed race relations were getting worse, while 68 percent of respondents declared that current race relations in the United States were of fair or poor quality.

Considering these two polling trends in conjunction with one another, it seems that many Americans believe that race relations are getting worse, and that DEI ideology is either aggravating circumstances or doing nothing to alleviate them.