The Brady Campaign to End Gun Violence has a new ad out, and it's incredibly disturbing.
In the new ad, a girl portraying Alice from the beloved childhood fairy tale "Alice in Wonderland" comes across a handgun and shoots herself in the face. An actor dressed in a white rabbit costume looks on in horror for added effect.
As the young girl shoots herself and creepy music plays, a narrator is heard saying, “Over one-third of all American households have a gun. Ask your neighbor: Is there a gun where they play? Asking saves kids.”
It's bad enough that the anti-gun crowd is attempting to mislead Americans into thinking that young children coming across their parents' firearms and killing themselves is common place. It's not. But think about how a young child would respond when they see one of their favorite children's book characters kill themselves on national television.
Perhaps the people at the Brady Campaign should put a little more thought into their grisly advertising strategy.
Hat Tip: Red State