This year, Neiman Marcus is touting its “Beloved Holiday Book,” even though there’s never been any such thing in the past – the book that was beloved for the past 109 years was called its “Holiday Book.”
After a more than a century of publishing its popular “Christmas Book” of Christmas gift items, the company changed the name this year to “Holiday Book” (which lists Christmas gift offerings).
In a press release titled “Captivating Luxury Customers with a Neiman Marcus Fantasy for Holiday 2024,” Neiman Marcus claims to have put out a “beloved” publication known as “Holiday Book”:
“Today, the integrated luxury retailer unveiled its seasonal campaign titled A Neiman's Fantasy, its iconic Fantasy Gifts, and beloved Holiday Book.”
However, while the press releases mentions “Holiday Book” six times, it makes no mention of the fact that every one of the 98 prior Christmas gift catalogs it published was a “Christmas Book.”
Nor does the press release note that - or why - the title was changed from “Christmas” to “Holiday”:
“The world-famous Neiman Marcus Holiday Book originated in 1915 as a card inviting customers to the store to start their holiday shopping. Since then, it has evolved into the ultimate holiday wish list for customers In Pursuit of the Extraordinary. This year is the 98th edition of the beloved book.”
According to The Dallas Morning News asked, a spokesperson said “Holiday” replaced “Christmas” in “the spirit of inclusivity.”
Apparently, Neiman Marcus employees object to the change and think the company has more important tasks to focus on (like running a business) than making woke-speak concessions, as The New York Post notes:
"If Geoffroy (CEO Geoffroy van Raemdonck) and his team put as much time into running the business as they did on expressing viewpoints about DEI, we would be buying Saks or launching an IPO," one employee said to the Post. "Instead, my job is at risk because of our business failure."
Neiman Marcus is slated to be purchased by the owner of Saks Fifth Avenue.