Cleaning Co. Seventh Generation Tweets to 'Defund the Police'

Brittany M. Hughes | April 21, 2021
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Seventh Generation – a company owned by Unilever known for its “non-toxic” household cleaning products – completely forgot which lane it was swimming in Tuesday, deciding to pause from making plant-based kitchen spray to weighing in on police reform in America.

Specifically, defunding the police.

“Stopping the continued killing of Black and Brown people at the hands of the police demands we divest from police and invest in systems that build community health and well-being, especially in BIPOC communities who bear the biggest burden of systemic racism in policing,” the cleaning company tweeted Tuesday following the verdict handed down in the trial of Derek Chauvin, who was found guilty of murdering George Floyd.

“We support defunding the police like we support keeping fossil fuels in the ground. It’s imperative we divest from systems of harm and invest in regenerative systems for all,” Seventh Generation added, concluding with “Seventh Generation commits to supporting efforts to #DefundthePolice.”

It’s not the first time the company – which, again, makes household cleaners – has weighed in on issues far outside their wheelhouse. Instead of promoting the effectiveness of their cleaning products or other things consumers might care about from a household goods company, Seventh Generation's Twitter account is largely devoted to promoting progressive legislation in Congress, decrying voter I.D. laws, criticizing the oil and fossil fuel industries, and even demanding that feminine hygiene products be made tax-free.

In completely unrelated news, Mrs. Meyers and Dr. Bronner's make for some fantastic cleaning solutions. You know, if you happen to be looking to switch.