In years past, as the clock struck midnight on June 1st, companies across the country changed their logos to rainbow, and businesses pretended to be activists instead of, you know, a business.
But 2025 is looking very different.
Walk into Target this June, and instead of LGBTQ baby clothes or “tuck-friendly” swimsuits for minors, you’re hit with a wave of red, white, and blue. Flags. Fireworks. Father’s Day. The 4th of July — a whole month early.
The historic backlash on Target’s 2023 Pride Month merchandise collection was no joke. According to Fox Business, the company lost over $9 billion in market value and saw its first sales decline in six years.
Target lost billions for going woke, and they finally realized that Americans weren’t buying it — literally. Their sales dropped, and their stock tanked. And now, they’re hoping we forget about it all if they slap some patriotic gear on the shelves.
Naturally, some people aren’t so thrilled. One liberal TikToker complained that “Target is taking this anti-DEI thing to another level.” Lucky for her, there is still a Pride collection– just scaled back. This time, no more Pride gear for kids and no over-the-top, in-your-face agenda marketing.
Leftist woman is mad Target doesn’t have Pride gear to indoctrinate children into her gender ideology.
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) June 2, 2025
Her complaint is actually great news for children all over America. And many companies are thankfully following Target’s example. pic.twitter.com/gr1cX3MIsO
Corporations are finally waking up to the reality that catering to the left doesn’t pay the bills. And for once, it seems companies are putting patriotism and basic common sense above performative politics.
This shift didn’t happen by accident. It happened because Americans pushed back, and companies finally felt it where it hurt: their wallet.
So now? Target’s saluting a different flag.
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— MRCTV (@mrctv) June 3, 2025