A new American President is always a big story, but TV news is obsessed with the Trump administration — and not in a good way. In the first 30 days (January 20 to February 18), our analysts determined that the President and his team were the subject of 16 hours of coverage on just the Big Three evening newscasts. This equates to more than half (54%) of all of the news coverage during this period.
While most new presidents enjoy a media honeymoon, the tone of Trump’s coverage was nearly as hostile (88% negative) as we found during last year's presidential campaign (91% negative).