Brian Williams' NBC Nightly News pulled out all the stops to tout for viewers the entertainment special starring his daughter, Allison, as Peter Pan. On November 26, he ran clips from a special giving a "behind the scenes" look at preparations for the live broadcast.
On December 4, with Williams out to watch the show in person, fill-in anchor Lester Holt repeatedly plugged a full report by correspondent Harry Smith profiling Allison Williams.
Then on December 5, Williams carved out 30 seconds of Nightly News airtime for video of a six-year-old boy in Virginia clapping merrily as he watched the show on NBC.