NBC Finds News Value in Ugly Christmas Sweaters

Rich Noyes | December 6, 2014
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On the December 5 Nightly News, correspondent Kevin Tibbles was dispatched to report a story about how people are buying ugly Christmas sweaters. Anchor Brian Williams explained: "We used to just refer to them as Christmas sweaters. Maybe they were over the top, but we bought them and we gave them to others, and we wore them and still do. Just recently the cool kids decided some Christmas sweaters were so ugly they should be worn loudly and proudly and celebrate it. And now that`s become an industry all its own."

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