Narrator: And lest they run out of customers, they've begun targeting new ones, children, with glossy ads in industry magazines like "Junior Shooters." Tom Walker, who once thought the AR-15 was better suited for police or gangs than sports shooters, now has one for his little girl,
Tom: Now, that's actually my daughter's. I built this for her. And she even knows how to reload at eight years old. She hasn't hunted yet, but she's been talking about it.
David: Did you start her out with this gun or with simpler...
Tom: This was her first gun. Yeah, this was her first gun.