On the 17 January 2013 edition of CBS This Morning, Norah O'Donnell could barely contain her contempt for NRA president David Keene. O'Donnell confronted Keene over a new ad that ripped President Obama's support of gun control and referenced the armed Secret Service protection for Sasha and Malia Obama: "The NRA put out this ad in which you mentioned the President's kids....Why is it not off-bounds to use the President's kids or anybody's kids in a political ad?"
Keene tried to explain the intent behind the ad, but the anchor interrupted him mid-answer. The outrage in her voice was unmistakable:
O'DONNELL: Let me stop you right there, David, because I looked at the ad again this morning. I read through the transcript. You actually mentioned the President's kids three times! Three times!
KEENE: Of course, we did, and we also had pictures of – of a number of other people, including David Gregory and others who send their children to schools that have protection, and derive the idea that average citizen's children should be protected. That was our point. Our point is not about the President's kids. It's not about his kids – it's about everybody else's kids. We think that one of the most important things we can do is provide security to the children of America, and we don't think that's an inappropriate message.
Co-anchor Charlie Rose also set the slanted tone of the interview in his lead question: "Did anything that happened in Newtown change anything about the NRA, or will your efforts simply be to resist, resist, resist?"