Some People Are Calling This The Worst Super Bowl Commercial Of All Time

mrctvstaff | February 2, 2015
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If you watched last night's Super Bowl, you probably caught Nationwide's incredibly depressing 'Make Safe Happen' commercial.  The commercial is already facing an enormous amount of blowback. 

This was the take over at Yahoo Sports:

In a Super Bowl already laden with heart-tugging ads designed to remind you that you could be a much better friend, parent, lover, or airplane seatmate, it takes something especially egregious to stand out. Midway through the second quarter, Nationwide unveiled an ad of a mopheaded little kid talking of all the wondrous things he'd never do ... BECAUSE HE IS DEAD.

Really. Nationwide thought it was a great idea to show a dead-kid ad in the middle of the Super Bowl? Yes, yes, we know, this is a Serious Issue, but come on. I'm generally a live-and-let live type, but if we can't agree that dead kids aren't fodder for commercial exploitation, then we're all in trouble.


What did you think?  Watch the clip and share your reaction. 

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