Despite all of the controversy over the Oscars being #SoWhite, the reality is that a majority of Americans don’t actually care about the Academy Awards at all.
YouGov asked 1,000 Americans from Jan. 21-22 about their opinions on the alleged racial controversy in the Oscars. One of the questions was, bluntly, “How much do you care about the Academy Awards?”
In response, a vast majority — 62 percent — responded that they do not care “at all” about the Academy Awards. The poll found 29 percent of respondents care “a little” about the Oscars, while only seven percent care “a lot.”
The poll also showed Americans generally do not sympathize with the concept that racial discrimination is keeping black actors from succeeding.
When asked, “Do you think that the smaller numbers of non-white actors in Hollywood is more a result of discrimination or a result of other factors?” 64 percent responded that it is the “result of other factors,” while only 18 responded it is the “result of discrimination.”
As well, the poll showed Americans do not believe there is a problem with diversity in the entertainment industry.
The poll showed 54 percent believe the movie industry is “diverse enough,” 61 percent believe the television industry is “diverse enough,” and 74 percent believe the music industry is “diverse enough.”
The YouGov poll was conducted through Web-based interviews. The margin of error is ± 4.2 percent (adjusted for weighting).