Who would’ve thought that a movie based on disgust of a segment of people based on the color of their skin would flop? When I did a commentary video on “The American Society of Magical Negroes” back in December, I didn’t think the reception would be this bad.
Well, after just three weeks, the movie has already left theaters. That’s right. The film couldn’t even last a full month before being pulled because of poor performance.
Talk about tone deaf. I’m not sure who thought making a film based on black people pretending as if their existence depended upon making white people happy would work — and the Hollywood bubble people actually think these things and thought this would — but it crashed and burned harder than…well, it seems this movie is in a league of its own when it comes to being a disaster.
According to Bounding Into Comics:
Debuting on 1,147 theaters across the United States, The American Society of Magical Negroes was barely able to make $1MM at the box office on opening weekend, grossing $524,695 on Friday, a measly $469,070 on Saturday, and an even more disappointing $310,505 for a pathetic total of $1,304,270.
The American Society of Magical Negroes‘ daily box office performance looked as predictably atrocious as one might have expected, barely managing to gross a mere $5,440 across 152 theaters on its final day, having grossed a pathetic total gross $2,480,645 in the 21 days it was available.
As the outlet also noted, Focus Features, the studio that put the film out, has been very tight lipped when it comes to the film’s actual budget, which typically doesn’t factor in the cost of marketing the film to potential viewers.
Related: Race-Baiting Comedy ‘grown-ish’ Returns to Promote More Anti-White Racism: ‘I Only Buy Black’
The Internet Movie Database (IMDb) has the movie with a 2.8 out of 10 rating among at least 6,800 reviews. The movie comes in at just a 28 percent approval ratings among critics and a 4 percent rating among the audience on Rotten Tomatoes.
The problem with critics is that they thought the movie had potential, but didn’t go far enough in delving into its racism against white people. I wish that was something I made up, but…Hollywood, am I right?
No matter how you break it down, like much of the drivel Hollywood has given us in the past few years or longer, “The American Society of Magical Negroes” seems to just be another piece of kindling to put on the dumpster fire that is “modern” filmmaking.
Just in case you're curious, here's the trailer for the film:
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