In an extended advertisement for one of their razors, Israeli drug store Super-Pharm shows the drastic changes in a man's life when he shaves a long-held beard.
The advertisement features Mook, a man who has had his beard for fourteen years. According to Mook, neither his wife nor his children have ever seen him without his beard. Upon seeing him with a shaven face, Mook’s family members react with different levels of astonishment.
Beards must have some special power after watching the reactions, or lack thereof, from Mook's own family.
H/T Reddit